Ask for relevant, attributable work
Look for comparable challenges and clear contribution. A logo wall cannot explain who designed, built or measured the result.
A strong proposal explains the problem, work, responsibilities, assumptions and life after launch, not only a gallery and a price.

Relevant evidence
Scope and exclusions
Ownership and access
Testing and support
Look for comparable challenges and clear contribution. A logo wall cannot explain who designed, built or measured the result.
Discovery, content, templates, functionality, migration, testing, training, licences and recurring services should be explicit.
Confirm domains, hosting, source access, analytics, accounts, content, licences and the support route before signing.
Have a project in mind?