Describe the change, not only the deliverable
A strong brief explains what should become easier for the business and its customers.
Answer a focused set of questions, then copy a structured brief for your team or supplier. Nothing is sent automatically.

WEBSITE PROJECT BRIEF Business Not answered Primary change Not answered Main audiences Not answered Required functionality Not answered Content and assets Not answered Timing or constraints Not answered
A strong brief explains what should become easier for the business and its customers.
It is acceptable to mark content, platform or integration decisions as unresolved. Hidden uncertainty is more expensive than an open question.
Have a project in mind?