Framework choice follows the product
Next.js is useful when a project benefits from React, flexible rendering and an application-ready architecture. Simpler requirements may be served better by a simpler stack.
We use Next.js when its rendering, routing and application model fit the content, integration and performance requirements.

App Router architecture
Content and API integration
Performance and caching
Technical SEO
Next.js is useful when a project benefits from React, flexible rendering and an application-ready architecture. Simpler requirements may be served better by a simpler stack.
Image strategy, fonts, JavaScript, caching and rendering decisions are tested against actual pages rather than assumed from the framework name.
Important content and links are rendered clearly, with canonical URLs, metadata, sitemap support and structured data where it helps describe the page.
Have a project in mind?